Magiq Moments is an ambitious start-up introducing an innovative AR experience to the gifting and flower industry. Their mission: bringing personal video messages to life through a physical card - so that small gestures can feel truly big again.

To enter the market, Magiq Moments needed more than just a good idea. They needed a brand that immediately shows what sets them apart.

How do you give a new and innovative brand an identity that feels bigger than its age, builds trust with consumers, and stays true to the warmth and emotion of the experience?

Together with the Magiq Moments team, we set out to find a foundation that guides everything the brand does. That foundation became:
The Idea Worth Rallying Around® — Make Moments Matter.

From there, we built a brand that stands out from day one — in look and feel, tone of voice, and experience.

• Brand strategy and positioning for a start-up that dares to stand out
• Messaging and brand story that unite emotion and technology
• Verbal identity filled with warmth, magic, and personality
• Visual identity: logo, typography, color palette, and iconography
• Illustration and motion guidelines that enhance the playful sense of magic
• UX concepts for the card-to-AR journey
• Website design and development
• The complete branding as well as the online video editor that allows users to record, edit, and link their video message to a physical card

The result is a young brand with a mature presence: warm, human, recognizable, and ready to grow.
The dynamic identity adapts effortlessly, allowing Magiq Moments to truly shine among the flowers.

The first reactions? Amazing.
The cards are already available at various florists, and that number is growing every day. As of today, Magiq Moments Cards are also available through the website.

Let the magic begin.
It’s high time to surprise someone with a truly special card! ✨

At the launch of a new brand - especially an innovative start-up - credible and distinctive branding is crucial to claim a place in the market.

Branding determines:

• how quickly people understand what you do,
• how strongly they feel why you do it,
• and whether they believe you are the right choice.

For Magiq Moments, the branding needed to be more than just visually appealing; it had to make the emotional core of the product tangible: personal attention in a digital world.

With a visual and verbal identity that communicates this flawlessly, the brand can grow, surprise, and connect - card by card.